© Michael Kappel
A design studio based in Calgary has produced something that maybe termed as the smallest business cards in the world. They measure 1×0.6 inches and are enough to write a business name over one side and a phone number and name over the other side. These miniature business cards have been printed by Studio on Fire which is a design company that is based in the American city of Minneapolis. The cards are made from cotton paper that weighs about two hundred and twenty pounds and which has black ink emblazoned over both the sides.
Printing these cards is believed to have been quite a daunting task. According to the company which printed the cards, the size of the cards was so meager that it was exceedingly difficult trimming and cutting these cards to shape. The sizes of most business cards have been gradually shrinking. Mr Levitz who is the principal person behind the Minneapolis based company which has printed the cards says he is unaware if most other businesses are going to follow suit as one progresses further into what is known as the digital age. He stated that people these days aim to be quite atypical with the cards that they possess.
© USFWS Headquarters
The business card has now turned out to be a casualty of what is termed as the internet age. Business cards have long been valued and were a staple in briefcases for an extensive period of time. The exchange of business cards often helped strangers in breaking the ice and getting to known each other. They also served as a quick and valid reference for names that had long been forgotten. Nowadays however, these cards are perceived as wasteful and irrelevant. There are some who even regard such cards as lame and not worth having in their possession at all. The trend in getting digital update in place of the old business cards has come to stay.
Diego Beradkin is one person who sees no value at all in possessing the business card. He states that at a meeting with professionals, the business cards which he receives eventually end up being stocked at in a shoe box or some other place in his home. The sale of the business cards has witnessed a decline since the onset of the decade of the 1990's. In the recent years however, an important reason as to why the sale of business cards has dropped is that the economy of the country has become increasingly weak.
For a small business, a faithful customer base and a firmly established brand are both very important. Investing money in the brand developing tools could certainly cost a lot of money. However, to make a business card, a banner, a postcard or a brochure is a lot less expensive and is also something which can be accomplished over a short span of time. When the brand acts as the identity of the business, then public awareness towards the business can be achieved to a significant degree.
In order to make a business card that is geared for success, it is firstly vital to understand what is important for the business. This includes understanding the target customer, whatever the business is known for etc. Next, it is crucial to focus on the marketing tools that will be used for the purpose of delivering the message of the business. It is also very important for the logo of the business to be printed over the business card. This is because the logo of a business epitomizes all that a particular business stands for and should therefore by all means feature on the business card for the card to be able to attract customers. For more on this, visit the links below.